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50% OF HCP EMAILS ARE PERSONAL, BOON FOR SOCIAL TARGETING

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A report advertising the IQVIA US HCP mailing lists included a very interesting statistic: percent of emails from personal (vs. professional) email domains. This information can help social marketers who want to reach HCPs on those platforms since it is much more likely that the target physicians will use their personal, rather than hospital, email.

The average of all specialties was an even 50%. The top 10 US specialties for “personal” emails were:

 

iqvia-hcp-emails-personal-600

 

You can download the full list from IQVIA and estimate your match rate based on your target specialties, personal percentage, and the social platform’s standard match rate.

 

IQVIA

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