The MM&M DTC report is out for 2015 but it misses an important channel for DTC messaging: digital. Looking only at traditional channels gives only half of the DTC picture and reinforces the traditional / digital split that helps no one. The fact that TV ads can still go out without a hashtag, never mind an actual social property, is squandered benefit from the spend.
Spend is up for 2014:
The report found on our link provides a breakdown by company, so definitely take a look to see who’s driving these numbers.