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Email usage highlights work-life integration


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Nine out of 10 consumers constantly check their home email at work and their work email at home. This is work-life integration and it's taken over from the outdated concept of work-life balance... for knowledge workers they just aren't separated anymore (the story is really about email, we just needed to get that off our collective chests -Ed.).

What this means is that email is just as important in the world of social media as it was before, maybe more so. Consumers check their emails everywhere:

This reinforces the same old message: make sure your emails are viewable on mobile (yes, we know the Wire could be better… we’re working on it -Ed.).

Source: CMO.com

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