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Email open rates by subject line length – hint, shorter is better


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Readers have very little to go on when they decide whether to open your email. Other than their own mood and personal time, they have:

So how does the length of your subject line affect open rates? Is a long subject line (such as the one on the Klick Wire -Ed.) better, or is a shorter one better? Marketing Charts has an answer:

Looking at this data it seems like shorter is better. If possible, get right to the point and your readers will thank you with (slightly) better open rates.

Source: Marketing Charts

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