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Subscription models in beauty contain ideas for pharma

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Beauty brands are turning to user-initiated surprise and delight to engage customers.

This trend is based on the success of services like BirchBox that provide subscribers with a surprise every month.

In a world where every purchase is researched ad nauseam online before committing this little mystery and surprise holds value for some consumers.Marketers in all industries can tap into this desire for surprise and delight to create programs that resonate with customers and spark organic shares.

Source: Kantar/TNS

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