Adrian joined Klick Learning Strategies in 2013. He successfully combines his creativity with his strong knowledge of industry-leading technology solutions to provide value-added solutions for a wide variety of clients. Prior to joining Klick Learning Solutions, Adrian spent his time at IBM, Skillsoft, Redwood Systems and Infinite Media.
Adriana has been helping both startups and established companies in the Health and Technology industries in Canada and the United States embrace and navigate social media as part of an overall digital strategy. At Klick Health, Adriana is now pushing the boundaries to provide clients with the voice they need in a constantly evolving social media space, utilizing her knowledge and experience of social media analytics and metrics tools to generate valuable reports to help guide her client’s next steps. Adriana earned a BA in Administrative Studies, Honours Marketing from York University and a Computer Graphics Design & Layout certificate from Seneca College.
With an honors degree in molecular biology and genetics, Ainsley’s career has spanned work as a pharmaceutical sales representative, overseas experience with a wholesale pharmaceutical distribution center and with health care professional services with IMS Health, InViVo Communications, and now - Klick Health. Ainsley is a key member of the Client Services team at Klick. She loves to travel with her husband and daughter, is a major foodie, and has recently developed an appreciation for 6am workouts - really.
Alec leads Klick’s teams across North America, leveraging 20 years of proven market strategy expertise with a focus on digital evangelism and ensuring great brand stewardship with complete client satisfaction. His mission at Klick is to harness the creative application of data and technology to unleash and achieve exponential potential for clients, healthcare professionals, and patients alike. Connect with Alec on Twitter: @alawiscious.
Alf is responsible for the Systems Administration, Quality Assurance, and Security practices at Klick Health. He brings 8 years of experience in software development and high-performance computing to the Klick team, combining his scientific background with an appreciation of the craft of code-writing to pioneer innovative practices.
Andrew Carreiro is a Senior Web Developer at Klick Health, building new experiences through technology. He has pioneered new systems for Veeva iRep development, built e-learning applications for multinational banks, and designed networked systems for offices and trade shows.
Andrew is the Director of Business Process & Systems and a 7-year veteran at Klick health. He is responsible for finding newer, faster and better ways of getting our work done. This focus is largely centered on Genome, our one of a kind intranet, which manages virtually every part of our business.
Ari is passionate about using data and research to help understand not just what is happening but why it is happening and leveraging those insights to drive impact for the clients with whom he works. Ari specializes in the development of data-driven cross-channel marketing strategies for sites, services and products.
Arnie is an occasional contributor to the blog who is Principal at Arnold I. Friede & Associates.
Baris is a Senior Analyst at Klick Health, tackling data to solve business problems for his clients. He's a Quantified Self devotee, developing forecast models to help achieve his personal running goals. In his spare time, you can find him following the F1 races, hanging with his young son, or running home from the office.
Over the course of his career, Barry has managed the development of complex back-end solutions to support day-to-day operations for pharmaceutical companies, patient facing incentive and CRM programs, budget conscious white-label solutions to support KOL initiatives, and high quality, design-focused marketing materials.
With a B.S. degree in Computer Science and an MBA in Healthcare Management, Bernice is passionate about applying digital technology to drive better health outcomes. As a strategist at Klick, Bernice channels her passion by leading engagements with clients to deliver best-in-class strategic plans and omni-channel communication strategy design and execution, all with a lens towards innovation.
Elizabeth, with a M.Sc. and 20 years experience in the pharmaceutical and biotechnology industry and brings a wealth of scientific and hands-on expertise and knowledge to our clients from both corporate and agency perspectives.
As a part of Klick Health's media team Bill brings a fresh approach to reaching patients and HCPs in the online space. His past experience working on the Procter & Gamble account has helped to build campaigns based on deep consumer insight.
Bob Brooks is seasoned new media expert with over 25 years of experience in healthcare. As EVP at WEGO Health, he’s dedicated to empowering Health Activists, while helping life science organizations engage with these integral health advisors. Prior to WEGO Health, Bob was Director of Integrated Marketing at GlaxoSmithKline, where he created interactive patient and physician programs.
Brad is Klick's Senior Director leading the social practice. His group ensures that clients get the best bang for their buck on the social platforms.
Brian has been pioneering solutions for brands in the healthcare space for the past 20 years from both the agency and client perspective, leveraging digital to fuel successful launches for brands in fields that include respiratory, therapeutic nutrition, diabetes, and neuroscience.
Brian lives and breathes paid search and data around biddable platforms. He leverages his analytical skills to provide insight to clients so their advertising dollars provide the greatest returns.
With executive management experience in both multinational advertising agencies as well as niche interactive shops, Brian is a respected leader in the digital marketing space. A majority of Brian’s time is now spent building Klick's strategy team.
Cam has worked with many Fortune 500 companies to develop e-business and digital communication strategies. He has led the implementation of online marketing programs, built many informational and transactional websites and integrated a wide range of interactive tools and technologies.
Chad brings over 12 years of digital marketing experience to Klick. He is a strong strategic thinker with deep roots in web technologies. His specialty is developing deep understanding of clients needs, wants and desires and bringing them to life.
Chelsea MacDonald is the Director, Talent Development at Klick, working with the Strategic Planning team to fill gaps and lead change on our internal business processes.
Clarissa Moodie was trained as a physician at Queen's University, but went through a large self-reinvention project when she arrived in Toronto and started her residency in family medicine. After careful deliberation, she decided that her life was headed in a different direction as a medical editor at Klick and she has been enjoying herself ever since. Her writing tends towards down-to-earth and accessible pieces with a medical streak. She loves ultimate frisbee, anything food related and has been culturing a recent interest in the NFL. She lives in downtown Toronto with her husband and her cat, Harold.
D'Arcy focuses on the big picture of Klick Health's approach to technology, working on the technical relationships with our clients, particularly as a liaison to IT and business technology groups, as well as technical application development and technical sales. He is also the lead architect for Genome, our core management system.
e-Patient Dave deBronkart is a man who was living his normal life, got hit with serious cancer, fought it hard, and has devoted his professional energies to promoting e-Patients as an important part of the medical system.
With nearly 15 years media experience Dori brings a unique perspective on bring direct response elements and optimization tactics to the pharmaceutical space. Focusing on marketing mix, Dori works closely with the rest of the media team to bring the best in class solutions, both on and offline to each and every Klick client. At Klick she oversees a host of brands and indication areas.
Edwin is VP Strategy at Klick Health, responsible for providing strategic guidance to major healthcare companies on their digital initiatives. He brings almost a decade of digital strategy experience, and has led multi-disciplinary teams on a diverse set of engagements spanning digital strategy & experience design to strategy.
Erwin has built a track record of developing successful client strategies, and even more successful client relationships. He currently leads Sales and Business Development initiatives with new clients and strategic partners.
With more than 20 years of experience in marketing and market research, Fiona has experience in data methodologies and the application of data insights to identify and measure effective brand marketing strategies.
Franz is a member of the lead generation team at Klick Health, and works to support Klick's marketing of its own brand through various campaigns. He brings his previous skills in client services and account management, and combines them with his genuine enthusiasm for building relationships and helping clients find solutions that fit their needs.
After 19 years, Glen maintain's a management consultant's perspective on the world due to early career experiences with Price Waterhouse and, after his MBA, at Deloitte Consulting. As a generalist at Klick he's always looking for ways to improve efficiency, solve problems, and generally facilitate growth.
Glenn is a 20-year veteran of the new media and health industry. He oversees Klick Health's Creative Services team, constantly pushing the boundaries of technology as well as driving our creative vision and identity. Glenn's team designs and produces interactive communications for the web, intranet/extranet, mobile, and all forms of new media.
Greg has a proven track record in the planning and execution of more than 20 pharma and medical device brand launches on both client and agency side. He started as a pharmacist, then moved to Eli Lilly, positions included CME Management, Brand Marketing, and New Product Planning and finally a country Managing Director at Euro RSCG Life.
Ilana is an artist with a BSc. in biochemistry and 12 years of professional experience in digital. Her fearless enthusiasm brings unique knowledge and creativity to the User Experience Group.
James has spent 20+ years helping organizations find the people they need to meet their business objectives. He brings a deep understanding of the job search process to everything from writing job postings that create a vivid image of the role, to developing the strategy to market those stories to the right people.
A veteran of the pharmaceutical industry, Janet honed her marketing skills at Parke-Davis, then joined NCI Advertising to create award-winning marketing programs. PharmaCares helps 36 million Americans get the medications they need.
Jay and his team at Klick's Sensei Labs are reinventing the technology of management by helping companies execute and evolve faster with SenseiOS, the enterprise operating system for hyper-growth companies. Jay is also the co-author of the New York Times Bestseller THE DECODED COMPANY: Know Your Talent Better Than You Know Your Customers (Portfolio/Penguin), which reveals how industry-leading companies are decoding employee work data to personalize, simplify, and enhance the user experience.
Jillian Mojeski is the Communications Coordinator; responsible for managing PR, media relations, internal communications, corporate social responsibility and supporting the Culture and Engagement team at Klick.
My passion for data derived and insight driven relationship marketing to drive customer loyalty and business profitable started over 25 years ago when working in financial services where myriad data was available and its use and manipulation to understand and drive deeper brand relationships was being pioneered.
Johanna oversees the Display Channel practice with a passion for understanding the audience and how the constant evolving technology and channels can be used for meaningful engagements.
Over a decade ago, John narrowly avoided becoming a lawyer and instead found a love for marketing and advertising. A proud graduate of Penn State University with an MBA from St Joseph’s University in Philadelphia, he loves wearing ties on Fridays and jeans every other day of the week. He couldn’t be happier that his young children have turned his “Man Cave” into a “Disney Den” and loves wandering the floor at Conventions, interacting with anyone willing make their pitch.
Jonathan is a digital strategist with over a dozen years of agency experience in creative, technology and production roles. He currently resides in the Bay Area.
As a Senior User Experience Architect at Klick Health, Julian's expertise, focus, and passion in crafting and designing intuitive, simple, and relevant digital experiences stems from over 10 years of combined experience in business analysis, and user experience in the financial, telecommunications, and healthcare industry.
Julie is a member of the Senior Strategy team at Klick Health, focused on Online Media and Digital. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping our clients develop innovative digital solutions.
Kate is a Digital Marketing Analyst at Klick Health, providing data-driven insights that help clients get the most out of their digital marketing programs. Outside of the office, you might find Kate at BMO Field cheering on one of the worst teams in the MLS or pounding the pavement training for her next race.
Dr. Katrina Firlik is Co-founder and Chief Medical Officer of HealthPrize Technologies. She is also a neurosurgeon and author of "Another Day in the Frontal Lobe: A Brain Surgeon Exposes Life on the Inside." Follow her on Twitter @KatrinaFirlik
Keith Liu heads up Klick Labs, the digital innovation group at Klick Health. He is a management professional who has focused on strategic planning, marketing, innovation and development for the last 15 years. During this time, he has worked on brands such as Nike, Sony, United Health Group, Microsoft, Bombardier, Boeing and Starbucks.
Khawar heads Market Access for Klick, providing strategic leadership as well as managed care support to our healthcare partners. His team of industry experts bring a depth of experience to help plan and exceed commercialization goals.
This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.
Leerom is a founding partner at Klick and oversees projects at the executive level to ensure client satisfaction with quality and on-time and on-budget delivery. An accomplished strategist and technologist, Leerom is committed to surpassing client expectations and building long-term relationships.
Lori is responsible for strategic planning based on her 20 years of experience working both on the client and communications side of the business beginning with Merrell Dow, Nordic (now Sanofi-Aventis) and Wyeth then switching to communications, where she worked with LM&P, Euro RSCG, and most recently Sudler & Hennessey.
Marc is a passionate creative branding and communication specialist with close to 10 years experience creating and building globally recognized brands. From coffee, and baby formula to treatments for MS, mental illness and many more, Marc’s hybrid consumer/ healthcare background gives him deep insights.
Mark has been developing innovative online solutions for global brands for over 12 years. His experience spans many verticals and clients including: Pfizer, Novartis, Sony, The Home Depot, Rogers, Microsoft, Kraft, Coca Cola, Ford, and the Royal Bank of Canada.
Mark Langsfeld, is the Co-Founder of ListenLogic Health, and occasional contributor to Digital Rx. Mark is an expert in social media and business intelligence. He advises large enterprises on how to manage risk, engage with customers and drive innovation.
Mark is a Digital Strategist with 14 years of digital marketing experience, 9 of which have been in the healthcare vertical. He has led digital accounts such as Sun Life Financial, Harley Davidson, Bayer Diabetes Care, Purdue Pharma and EpiPen.
With an academic research background in sociology, social psychology, and cultural studies, Mark has spent the last 10 years delivering thought leadership and developing award-winning experiences for Fortune 500 brands. His expertise spans multiple digital disciplines including user experience strategy, content strategy, SEO and analytics.
Martina spends an indecent amount of time immersed in the digital world without neglecting the comfort of a good book, interacting with experts at conferences, traveling the world to promote personal growth and making her mark on creating a better world. Martina has spent more than a decade in healthcare marketing, focused on digital initiatives to provide education and support to patients and healthcare professionals to improve quality and connection in disease management. Twitter: @MleeC
Meredith is president of Manhattan Research and occasional contributor to Digital Rx. Previous to this position, Meredith was the research team as VP of Research, specializing in consumer and physician eHealth trends and strategy.
Michael Melnick has been with Klick Health for over 8 years and was one of the founding members of the User Experience team at Klick. His passion for designing user-centric digital experiences has manifested itself in numerous industry awards including MM&M Gold and Silver awards.
A digital health expert since before digital health was cool, Spitz has since developed omnichannel campaigns for top pharma and device brands, and helps drive agency innovation, digital transformation, and emerging channels. See him present at conferences, read his blogs, and follow him for the latest trends and opinions on Twitter @SpitzStrategy.
As VP Strategy - Mobile, Michele drives mobile and tablet initiatives across Klick Health’s client portfolio, and develops new innovations through Klick’s Mobile Centre of Excellence. Michele has over 10 years of experience working with web and mobile technologies.
Unleashing the potential of people has been Michelle's mission across two decades of leading teams. Using a unique mix of leadership, data and creativity, Michelle helps organizations by rethinking the possibilities for accelerating talent. Grounded in strategy, inspired by marketing, schooled in people development, and delivered with a mischievous wink, Michelle also shares her thoughts @popsgoestheorg.
At Klick, and in prior roles as a consultant, Mike’s taken on a diverse set of healthcare problems in projects spanning marketing strategy development, consumer centric marketing, digital planning, HCP segmentation, market research and KOL engagement plans. Mike is always looking at new ways for his clients to connect consumer insight with analytics to convey brand value.
Mike Ott buys traffic depending on how engaged the user is and what the clients objectives are. For him, it’s all about the end result: when he can produce a profitable campaign for a client. He's been doing SEM for over a decade now and loves that the industry is constantly changing and coming out with new innovations.
Nick joined the creative department at Klick in 2013, bringing 8 years of experience in medical communications and advertising. He specializes in developing creative content solidly rooted in evidence-based science, translating complex subject matter into memorable messages that resonate with both professional and consumer audiences.
Noriko is a globe trotting account planner who loves to know what makes people tick. She loves decoding cultures, social groups and to understand why people do what they do. Noriko attributes this interest to her international upbringing and having had to learn to de-code different languages, cultures and societal norms from a very young age. Noriko brings over 16 years of planning experience. She has spent over half of her career in the healthcare space, where she has helped to launch global brands.
Olga is a Strategist at Klick Health, providing strategic guidance to major healthcare companies on their digital initiatives. Olga brings a unique approach to solving marketing challenges by applying her diverse background in science, regulatory, and healthcare marketing.
Peter's role as Director of Analytics at Klick Health allows him to focus on unlocking insights from an ever increasing pool of information. Peter's passionate about identifying key opportunities for our clients by asking the right questions and finding creative answers driven by data and sound analytical thinking.
Peter is a digital veteran, with 15 years experience in design and strategy. He's passionate about getting to the heart of a problem, finding the human hooks, and crafting amazing experiences. He's a self-confessed nerd with a fascination for what makes people tick, a terrible musician, a decent photographer, and a very proud dad.
PJ is a relentless tech-optimist, futurist and design thinker. Driven to create memorable and emotionally resonant experiences that surprise and delight. To liberate people by removing barriers between their goals & the technologies they employ to achieve them. Obsessed about Med-Tech and imbuing humanity into interaction and product design. Especially when it comes to technologies people are forced to employ in their moments of need or distress. He uses his passions for the latest technology to help our clients amplify their voices with the cutting edge of digital technology.
Rachel brings a human-centered approach to the digital strategy discipline at Klick Health. Her passion lies in helping drive brand growth by harnessing a deep understanding of the needs, mindsets, and behaviors of patients, caregivers, and healthcare professionals. Rachel has developed and leveraged strategic insights for brands across a variety of verticals including healthcare, automotive, and telecommunications.
Renata is Senior Director of Technology at Klick Health, where she provides technical solutions to business problems while managing a team of developers. She has over 19 years experience in technology and is a high energy, dynamic, and hands-on leader.
With a wealth of digital healthcare experience, Robert leads the Client Engagement and onboarding process for leading area bio-pharmaceutical organizations. Working closely with the Strategy, Media, Research, and Creative teams, Robert is responsible for orchestrating the initial touch-points between the new client partner and the various Klick Health teams.
Ron presently works in Klick Health's Project Management Office and is directly involved with a number of the firm's largest clients.
Sharon comes to Klick armed with fifteen years of designing and executing best practice, long term SEM strategies (both SEO and Paid Search) for Fortune 500 clients & large enterprises that include Microsoft, Business Objects, Nikon and Vonage. As Search Strategy Lead, Sharon navigates the Google-centric waters to ensure that Klick clients achieve maximum visibility in the search results.
Simon is an original dot-com veteran who's passionate about creating scalable solutions to meaningful problems. A health and technology junky, he's known to read ISIs and program apps in his spare time, when he's not planning strategies to drive our clients' digital success.
Steve has many years of experience developing, designing, and architecting large scale CMS and eCommerce systems. A member of the executive team, he leads all development groups inside Klick Pharma.
Susan Sutherland has been working in social media for three years now. When she isn't thinking up creative ways to write brand content she can be found helping with brand social media strategy or deep in social listening reports. Susan can take strategic insights and apply them to a brand's social media plan with ease.
Terri has been bringing to life creative interactive experiences for 11 years. She has worked at leading digital and advertising agencies such as Blast Radius, Critical Mass, and MacLaren McCann. She has been able to bring her art direction expertise and fine art background to brands such as BMW, Starbucks, Electronic Arts, Hasbro, P&G, and Sharpie.
Yan Fossat is a leading healthcare transformer because he quite literally transforms emerging technologies into innovative solutions that improve patient outcomes. As VP of Klick Labs (Klick Health’s digital innovation hub), Yan and his team work on solving the problems of tomorrow. His team of technologists, engineers, developers, medical animators, and behavioral scientists study the worlds of science, technology, and business to connect the dots, solve important problems, and bring to market Intellectual Property and invaluable solutions for life sciences.