Klick Health

// Digital Rx / Contributors

Adrian Griggs

Director, Strategy & Business Development (KLS)

Adrian joined Klick Learning Strategies in 2013. He successfully combines his creativity with his strong knowledge of industry-leading technology solutions to provide value-added solutions for a wide variety of clients. Prior to joining Klick Learning Solutions, Adrian spent his time at IBM, Skillsoft, Redwood Systems and Infinite Media.

Read Adrian Griggs's latest post: Music is the one incorporeal entrance into the higher world of knowledge

Adriana Munoz-Tayraco

Social Media Specialist

Adriana has been helping both startups and established companies in the Health and Technology industries in Canada and the United States embrace and navigate social media as part of an overall digital strategy. At Klick Health, Adriana is now pushing the boundaries to provide clients with the voice they need in a constantly evolving social media space, utilizing her knowledge and experience of social media analytics and metrics tools to generate valuable reports to help guide her client’s next steps. Adriana earned a BA in Administrative Studies, Honours Marketing from York University and a Computer Graphics Design & Layout certificate from Seneca College.

Read Adriana Munoz-Tayraco's latest post: Facebook Lead Ads Best Practices

Ainsley Sommer

Group Account Director

With an honors degree in molecular biology and genetics, Ainsley’s career has spanned work as a pharmaceutical sales representative, overseas experience with a wholesale pharmaceutical distribution center and with health care professional services with IMS Health, InViVo Communications, and now - Klick Health. Ainsley is a key member of the Client Services team at Klick. She loves to travel with her husband and daughter, is a major foodie, and has recently developed an appreciation for 6am workouts - really.

Read Ainsley Sommer's latest post: AMA and Klick Health Launch STEPS Forward™ to Address Physician Burnout

Alec Melkonian

SVP, Client Engagement

Alec leads Klick’s teams across North America, leveraging 20 years of proven market strategy expertise with a focus on digital evangelism and ensuring great brand stewardship with complete client satisfaction. His mission at Klick is to harness the creative application of data and technology to unleash and achieve exponential potential for clients, healthcare professionals, and patients alike. Connect with Alec on Twitter: @alawiscious.

Read Alec Melkonian's latest post: Digital Innovation: Where Marketing Meets Math

Ari Schaefer

Group Account Director

Ari is passionate about using data and research to help understand not just what is happening but why it is happening and leveraging those insights to drive impact for the clients with whom he works. Ari specializes in the development of data-driven cross-channel marketing strategies for sites, services and products.

Read Ari Schaefer's latest post: FitBit’s Foray into HIPAA Compliance

Bernice Ma

VP Strategy

With a B.S. degree in Computer Science and an MBA in Healthcare Management, Bernice is passionate about applying digital technology to drive better health outcomes. As a strategist at Klick, Bernice channels her passion by leading engagements with clients to deliver best-in-class strategic plans and omni-channel communication strategy design and execution, all with a lens towards innovation.

Read Bernice Ma's latest post: From IoT to IoE: Enabling an Intelligent Ecosystem

Bob Brooks

EVP, WEGO Health

Bob Brooks is seasoned new media expert with over 25 years of experience in healthcare. As EVP at WEGO Health, he’s dedicated to empowering Health Activists, while helping life science organizations engage with these integral health advisors. Prior to WEGO Health, Bob was Director of Integrated Marketing at GlaxoSmithKline, where he created interactive patient and physician programs.

Read Bob Brooks's latest post: Patient centricity: vulnerability in marketing

Clarissa Moodie

Medical Editor

Clarissa Moodie was trained as a physician at Queen's University, but went through a large self-reinvention project when she arrived in Toronto and started her residency in family medicine. After careful deliberation, she decided that her life was headed in a different direction as a medical editor at Klick and she has been enjoying herself ever since. Her writing tends towards down-to-earth and accessible pieces with a medical streak. She loves ultimate frisbee, anything food related and has been culturing a recent interest in the NFL. She lives in downtown Toronto with her husband and her cat, Harold.

Read Clarissa Moodie's latest post: Cultural Differences

Dori Cappola

VP, Media

With nearly 15 years media experience Dori brings a unique perspective on bring direct response elements and optimization tactics to the pharmaceutical space. Focusing on marketing mix, Dori works closely with the rest of the media team to bring the best in class solutions, both on and offline to each and every Klick client. At Klick she oversees a host of brands and indication areas.

Read Dori Cappola's latest post: ANA Report on Media Transparency: A Klick Health POV

Franz McNeill-Buettner

Lead Generator, Marketing Solutions

Franz is a member of the lead generation team at Klick Health, and works to support Klick's marketing of its own brand through various campaigns. He brings his previous skills in client services and account management, and combines them with his genuine enthusiasm for building relationships and helping clients find solutions that fit their needs.

Read Franz McNeill-Buettner's latest post: The Klick Health content marketing strategy explained

Glen Webster

VP, Strategic Planning

After 19 years, Glen maintain's a management consultant's perspective on the world due to early career experiences with Price Waterhouse and, after his MBA, at Deloitte Consulting. As a generalist at Klick he's always looking for ways to improve efficiency, solve problems, and generally facilitate growth.

Read Glen Webster's latest post: Klick Town Hall 2011

Glenn Zujew

Vice President, Creative Services

Glenn is a 20-year veteran of the new media and health industry. He oversees Klick Health's Creative Services team, constantly pushing the boundaries of technology as well as driving our creative vision and identity. Glenn's team designs and produces interactive communications for the web, intranet/extranet, mobile, and all forms of new media.

Read Glenn Zujew's latest post: A culture of high performance fun

Greg Rice

SVP, Strategy

Greg has a proven track record in the planning and execution of more than 20 pharma and medical device brand launches on both client and agency side. He started as a pharmacist, then moved to Eli Lilly, positions included CME Management, Brand Marketing, and New Product Planning and finally a country Managing Director at Euro RSCG Life.

Read Greg Rice's latest post: Think CQI when optimizing your digital campaign

Jay Goldman

Managing Director

Jay and his team at Klick's Sensei Labs are reinventing the technology of management by helping companies execute and evolve faster with SenseiOS, the enterprise operating system for hyper-growth companies. Jay is also the co-author of the New York Times Bestseller THE DECODED COMPANY: Know Your Talent Better Than You Know Your Customers (Portfolio/Penguin), which reveals how industry-leading companies are decoding employee work data to personalize, simplify, and enhance the user experience.

Read Jay Goldman's latest post: Accelerating High Performance Sales Teams with SenseiOS

Joanna Fuke

VP, Relationship Management

My passion for data derived and insight driven relationship marketing to drive customer loyalty and business profitable started over 25 years ago when working in financial services where myriad data was available and its use and manipulation to understand and drive deeper brand relationships was being pioneered.

Read Joanna Fuke's latest post: How to use loyalty points – a primer

John Lynch

Over a decade ago, John narrowly avoided becoming a lawyer and instead found a love for marketing and advertising. A proud graduate of Penn State University with an MBA from St Joseph’s University in Philadelphia, he loves wearing ties on Fridays and jeans every other day of the week. He couldn’t be happier that his young children have turned his “Man Cave” into a “Disney Den” and loves wandering the floor at Conventions, interacting with anyone willing make their pitch.

Read John Lynch's latest post: Building a Crowd that Cares

Keith Liu

Vice President, Labs

Keith Liu heads up Klick Labs, the digital innovation group at Klick Health. He is a management professional who has focused on strategic planning, marketing, innovation and development for the last 15 years. During this time, he has worked on brands such as Nike, Sony, United Health Group, Microsoft, Bombardier, Boeing and Starbucks.

Read Keith Liu's latest post: HealthKit Announced at 2014 WWDC

Martina Douglas

Senior Account Director

Martina spends an indecent amount of time immersed in the digital world without neglecting the comfort of a good book, interacting with experts at conferences, traveling the world to promote personal growth and making her mark on creating a better world. Martina has spent more than a decade in healthcare marketing, focused on digital initiatives to provide education and support to patients and healthcare professionals to improve quality and connection in disease management. Twitter: @MleeC

Read Martina Douglas's latest post: Don't Just Watch for Innovation -- Be the Innovation!

Michael Spitz

VP Strategy

A digital health expert since before digital health was cool, Spitz has since developed omnichannel campaigns for top pharma and device brands, and helps drive agency innovation, digital transformation, and emerging channels. See him present at conferences, read his blogs, and follow him for the latest trends and opinions on Twitter @SpitzStrategy.

Read Michael Spitz's latest post: Artificial Intelligence for Healthcare

Michelle Gorman

SVP, Managing Director, Klick Learning Solutions

Unleashing the potential of people has been Michelle's mission across two decades of leading teams. Using a unique mix of leadership, data and creativity, Michelle helps organizations by rethinking the possibilities for accelerating talent. Grounded in strategy, inspired by marketing, schooled in people development, and delivered with a mischievous wink, Michelle also shares her thoughts @popsgoestheorg.

Read Michelle Gorman's latest post: Re-Inventing How We Learn

Mike Ott

SEM Channel Lead

Mike Ott buys traffic depending on how engaged the user is and what the clients objectives are. For him, it’s all about the end result: when he can produce a profitable campaign for a client. He's been doing SEM for over a decade now and loves that the industry is constantly changing and coming out with new innovations.

Read Mike Ott's latest post: Pharma SEM: Beyond the Click

Nick Randazzo

Senior Copywriter

Nick joined the creative department at Klick in 2013, bringing 8 years of experience in medical communications and advertising. He specializes in developing creative content solidly rooted in evidence-based science, translating complex subject matter into memorable messages that resonate with both professional and consumer audiences.

Read Nick Randazzo's latest post: Why words matter

Noriko Yokoi

Noriko is a globe trotting account planner who loves to know what makes people tick. She loves decoding cultures, social groups and to understand why people do what they do. Noriko attributes this interest to her international upbringing and having had to learn to de-code different languages, cultures and societal norms from a very young age. Noriko brings over 16 years of planning experience. She has spent over half of her career in the healthcare space, where she has helped to launch global brands.

Read Noriko Yokoi's latest post: Hall of Femme: Honoring Breakthrough Women

Peter Cheung

Director, Analytics

Peter's role as Director of Analytics at Klick Health allows him to focus on unlocking insights from an ever increasing pool of information. Peter's passionate about identifying key opportunities for our clients by asking the right questions and finding creative answers driven by data and sound analytical thinking.

Read Peter Cheung's latest post: Is medium data better than big data?

Peter Flaschner

SVP, Customer Experience

Peter is a digital veteran, with 15 years experience in design and strategy. He's passionate about getting to the heart of a problem, finding the human hooks, and crafting amazing experiences. He's a self-confessed nerd with a fascination for what makes people tick, a terrible musician, a decent photographer, and a very proud dad.

Read Peter Flaschner's latest post: Muse, an experiment in inspiration

PJ Stephen

Creative Technologist, Innovation Labs

PJ is a relentless tech-optimist, futurist and design thinker. Driven to create memorable and emotionally resonant experiences that surprise and delight. To liberate people by removing barriers between their goals & the technologies they employ to achieve them. Obsessed about Med-Tech and imbuing humanity into interaction and product design. Especially when it comes to technologies people are forced to employ in their moments of need or distress. He uses his passions for the latest technology to help our clients amplify their voices with the cutting edge of digital technology.

Read PJ Stephen's latest post: Changing Healthcare a Tango Step at a Time

Rachel Affoo

Rachel brings a human-centered approach to the digital strategy discipline at Klick Health. Her passion lies in helping drive brand growth by harnessing a deep understanding of the needs, mindsets, and behaviors of patients, caregivers, and healthcare professionals. Rachel has developed and leveraged strategic insights for brands across a variety of verticals including healthcare, automotive, and telecommunications.

Read Rachel Affoo's latest post: #Pharma #SocialMedia #RiskMitigation #Strategies

Renata Vaccaro

Senior Director of Technology

Renata is Senior Director of Technology at Klick Health, where she provides technical solutions to business problems while managing a team of developers. She has over 19 years experience in technology and is a high energy, dynamic, and hands-on leader.

Read Renata Vaccaro's latest post: Diversity in Tech

Robert Kadar

Sr. Director, Client Engagement

With a wealth of digital healthcare experience, Robert leads the Client Engagement and onboarding process for leading area bio-pharmaceutical organizations. Working closely with the Strategy, Media, Research, and Creative teams, Robert is responsible for orchestrating the initial touch-points between the new client partner and the various Klick Health teams.

Read Robert Kadar's latest post: How the ACA affects you

Sharon Virtue

Search Strategy Lead

Sharon comes to Klick armed with fifteen years of designing and executing best practice, long term SEM strategies (both SEO and Paid Search) for Fortune 500 clients & large enterprises that include Microsoft, Business Objects, Nikon and Vonage. As Search Strategy Lead, Sharon navigates the Google-centric waters to ensure that Klick clients achieve maximum visibility in the search results.

Read Sharon Virtue's latest post: Domain Strategies for HCP Content

Terri Tu

Creative Director

Terri has been bringing to life creative interactive experiences for 11 years. She has worked at leading digital and advertising agencies such as Blast Radius, Critical Mass, and MacLaren McCann. She has been able to bring her art direction expertise and fine art background to brands such as BMW, Starbucks, Electronic Arts, Hasbro, P&G, and Sharpie.

Read Terri Tu's latest post: The mobile school of design for desktop