Klick Health

// Digital Rx / Contributors

Adam Palanica

Behavioral Scientist

Adam has a PhD in Cognitive Neuroscience Psychology from the University of Waterloo and has utilized his expertise to advance academic research and commercial applications. He is well-versed in the use of effective neuroscience research techniques and proven technologies, such as electronic eye-tracking, electroencephalography (EEG), skin conductance response, and biometric wearables to obtain relevant insights on how people think and behave. With over a decade of experience in managing research projects across a variety of personnel and domains, Adam is an expert at the creation, interpretation, and communication of quantitative and qualitative analyses resulting in numerous scientific journal and commercial white paper publications.

Read Adam Palanica's latest post: Reconcilable Differences: Using Science and Business to Drive Digital Health Innovation

Adriana Munoz-Tayraco

Social Media Strategist

As a Social Media Strategist at Klick Health, Adriana brings 7 years of valuable experience and insights in helping both startups and established companies in the Health and Technology industries in Canada and the United States embrace and navigate social media as part of an overall digital strategy. At Klick Health, Adriana is now pushing the boundaries to provide clients with the voice they need in a constantly evolving social media space, utilizing her knowledge and experience of social media listening, analytics, and metrics tools to help guide her client’s strategic next steps. Prior to Klick Health, Adriana excelled in building and communicating with online-centric communities by serving as a community manager for healthcare-centric community groups in treatment resistant depression, bio-identical hormones, dry eye disease & Sjogren’s syndrome, always providing them with on-topic curated and original content within social media policies and regulations. Adriana earned a BA in Administrative Studies, Honours Marketing from York University and a Computer Graphics Design & Layout certificate from Seneca College.

Read Adriana Munoz-Tayraco's latest post: Facebook to fight “Engagement Bait” - is your pharma brand doing it?

Ainsley Sommer

Group Account Director

With an honors degree in molecular biology and genetics, Ainsley’s career has spanned work as a pharmaceutical sales representative, overseas experience with a wholesale pharmaceutical distribution center and with health care professional services with IMS Health, InViVo Communications, and now - Klick Health. Ainsley is a key member of the Client Services team at Klick. She loves to travel with her husband and daughter, is a major foodie, and has recently developed an appreciation for 6am workouts - really.

Read Ainsley Sommer's latest post: AMA and Klick Health Launch STEPS Forward™ to Address Physician Burnout

Alec Melkonian

SVP, Client Engagement

Alec leads Klick’s teams across North America, leveraging 20 years of proven market strategy expertise with a focus on digital evangelism and ensuring great brand stewardship with complete client satisfaction. His mission at Klick is to harness the creative application of data and technology to unleash and achieve exponential potential for clients, healthcare professionals, and patients alike. Connect with Alec on Twitter: @alawiscious.

Read Alec Melkonian's latest post: Digital Innovation: Where Marketing Meets Math

Ashley Ho

Web Developer

Ashley is a trailblazer who enjoys creating her own path forward to best suit her problem-solving skills, keen eye for details, and inquisitive mind. After studying health sciences and medicine, she decided to use her education to her advantage in the pharmaceutical marketing industry as a Medical Editor. In this role, she worked closely with highly skilled technology colleagues, who inspired her to learn how to code. Now a Web Developer, Ashley’s unique background and skills enable her to thrive at Klick.

Read Ashley Ho's latest post: From Medical Editor to Web Developer: Klick-starting my career

Bernice Ma

VP Strategy

With a B.S. degree in Computer Science and an MBA in Healthcare Management, Bernice is passionate about applying digital technology to drive better health outcomes. As a strategist at Klick, Bernice channels her passion by leading engagements with clients to deliver best-in-class strategic plans and omni-channel communication strategy design and execution, all with a lens towards innovation.

Read Bernice Ma's latest post: From IoT to IoE: Enabling an Intelligent Ecosystem

Bob Brooks

EVP, WEGO Health

Bob Brooks is seasoned new media expert with over 25 years of experience in healthcare. As EVP at WEGO Health, he’s dedicated to empowering Health Activists, while helping life science organizations engage with these integral health advisors. Prior to WEGO Health, Bob was Director of Integrated Marketing at GlaxoSmithKline, where he created interactive patient and physician programs.

Read Bob Brooks's latest post: Patient centricity: vulnerability in marketing

Clarissa Moodie

Medical Editor

Clarissa’s natural curiosity for science and the human body is what drew her to the practice of medicine. After receiving her M.D. from Queen’s, she realized that being a frontline healthcare provider was not her true calling, and has been writing and editing medical content ever since. In the age of online misinformation, she is keen to keep the knowledge balance by writing fresh and novel content that stays grounded in the facts. She also enjoys using lots dynamic adjectives to describe herself in the third person. She is always up for chatting about the latest health and social issues over coffee.

Read Clarissa Moodie's latest post: Returning to Work After Mat Leave

Daniel Keogh

Director, Paid Search

Having been in the Royal Air Force, Daniel’s ready-for-anything demeanour allows him to react quickly, confidently and strategically. Whether it’s avoiding camel spiders in Iraq or luring Google Spiders to a website, he can adapt to the situation at hand. Competitive in nature, Daniel strives to continually improve market performance and relishes in the everyday challenges of trying to outsmart all search engines and competitors. Daniel has 10 years of SEM experience managing a wide range of clients varying in size with smaller budgets of a few thousand dollars to much larger multi million dollar accounts.

Read Daniel Keogh's latest post: Portfolio Bidding Strategies in Paid Search

Dave Lougheed

Vice President, Experience Design

Dave is a seasoned strategic leader and builder of teams with a technology focus. His sweet spot is at the intersection of leadership, strategy, creative, and technology. Over nearly 20 years, he has assembled and mentored some of the interactive industry's most talented digital product designers, developers, and research specialists. Dave is passionate about building great places to work and has deep knowledge of digital strategy and interactive software design.

Read Dave Lougheed's latest post: The Healthcare Experience Revolution is Here

Dori Cappola

VP, Media

With nearly 20 years of media experience, Dori brings a unique perspective on bringing direct response elements and optimization tactics to the pharmaceutical space. She leads a team who have highly specialized skill sets covering media strategy from digital to broadcast to point of care. At Klick for 5 years, Dori oversees a host of brands and indication areas, focusing on transparent media designed to drive ROI.

Read Dori Cappola's latest post: POV: How Klick Media Gives its Clients a Media Edge

Franz McNeill-Buettner

Lead Generator, Marketing Solutions

Franz is a member of the lead generation team at Klick Health, and works to support Klick's marketing of its own brand through various campaigns. He brings his previous skills in client services and account management, and combines them with his genuine enthusiasm for building relationships and helping clients find solutions that fit their needs.

Read Franz McNeill-Buettner's latest post: The Klick Health content marketing strategy explained

Ghaith Chukfeh

Director, Security, Privacy, and Compliance

Ghaith has been in tech for 10 years, and made the jump from infrastructure management to information security. He is passionate about security and privacy, and enjoys observing the impact of technology on law and regulation and vice versa. He's a firm believer in automation and loves security tools that aren’t just blinky lights.

Read Ghaith Chukfeh's latest post: Thoughts on Apple’s New Face ID

Glen Webster

VP, Strategic Planning

After 19 years, Glen maintain's a management consultant's perspective on the world due to early career experiences with Price Waterhouse and, after his MBA, at Deloitte Consulting. As a generalist at Klick he's always looking for ways to improve efficiency, solve problems, and generally facilitate growth.

Read Glen Webster's latest post: Klick Town Hall 2011

Glenn Zujew

Vice President, Creative Services

Glenn is a 20-year veteran of the new media and health industry. He oversees Klick Health's Creative Services team, constantly pushing the boundaries of technology as well as driving our creative vision and identity. Glenn's team designs and produces interactive communications for the web, intranet/extranet, mobile, and all forms of new media.

Read Glenn Zujew's latest post: A culture of high performance fun

Greg Rice

SVP, Strategy

Greg has a proven track record in the planning and execution of more than 20 pharma and medical device brand launches on both client and agency side. He started as a pharmacist, then moved to Eli Lilly, positions included CME Management, Brand Marketing, and New Product Planning and finally a country Managing Director at Euro RSCG Life.

Read Greg Rice's latest post: Think CQI when optimizing your digital campaign

Jay Goldman

Managing Director

Jay and his team at Klick's Sensei Labs are reinventing the technology of management by helping companies execute and evolve faster with SenseiOS, the enterprise operating system for hyper-growth companies. Jay is also the co-author of the New York Times Bestseller THE DECODED COMPANY: Know Your Talent Better Than You Know Your Customers (Portfolio/Penguin), which reveals how industry-leading companies are decoding employee work data to personalize, simplify, and enhance the user experience.

Read Jay Goldman's latest post: Accelerating High Performance Sales Teams with SenseiOS

JJ Mifsud

Director, Platform Partnerships

JJ Mifsud is an innovative Product Engineer who has been laser-focused on the Veeva platform since 2012. He works with clients to consult, architect and develop groundbreaking solutions across the platform. With extensive experience leading the deployment of hundreds of CLM Presentations, JJ currently leads Klick's Veeva Practice as a subject matter expert who provides the highest level of Veeva support for both clients and internal teams.

Read JJ Mifsud's latest post: Cutting through the Noise with Data

Joanna Fuke

VP, Relationship Management

My passion for data derived and insight driven relationship marketing to drive customer loyalty and business profitable started over 25 years ago when working in financial services where myriad data was available and its use and manipulation to understand and drive deeper brand relationships was being pioneered.

Read Joanna Fuke's latest post: How to use loyalty points – a primer

John Lynch

Over a decade ago, John narrowly avoided becoming a lawyer and instead found a love for marketing and advertising. A proud graduate of Penn State University with an MBA from St Joseph’s University in Philadelphia, he loves wearing ties on Fridays and jeans every other day of the week. He couldn’t be happier that his young children have turned his “Man Cave” into a “Disney Den” and loves wandering the floor at Conventions, interacting with anyone willing make their pitch.

Read John Lynch's latest post: Building a Crowd that Cares

Keith Liu

Vice President, Labs

Keith Liu heads up Klick Labs, the digital innovation group at Klick Health. He is a management professional who has focused on strategic planning, marketing, innovation and development for the last 15 years. During this time, he has worked on brands such as Nike, Sony, United Health Group, Microsoft, Bombardier, Boeing and Starbucks.

Read Keith Liu's latest post: HealthKit Announced at 2014 WWDC

Kreshnik Mati

Senior Director, Technology

In a quest to improve how we build complex systems, Kreshnik brings a strong technical background, specializing in cloud and distributed computing, while lifting levels of abstraction. With more than 15 years of industry experience and a strong ability at adapting to changing business needs, he helps teams and clients at Klick innovate through an ever-changing technology landscape.

Read Kreshnik Mati's latest post: Data Contracts and (micro)Service Oriented Pharma

Lori Grant


Lori Grant is President of Klick Health, the world’s largest independent health marketing and commercialization agency. As a highly regarded thought leader, Lori has been recognized on the WXN Top 100 Most Powerful Women in Canada, PharmaVOICE 100 Most Inspiring People in Health, and in MM&M magazine’s ‘Hall of Femme.’ Lori has also been named a PM360 ELITE Mentor. Lori has over 30 years of strategic leadership and expertise in the healthcare marketing industry. Before being appointed Klick’s President in January 2014, she was Senior Vice President of Brand Development and Digital Strategy, heading-up Klick’s Strategy and Client Services teams for seven years. Previously, Lori held senior-level roles at large global network agencies. She spent the first 11 years of her career within large pharmaceutical companies’ over-the-counter (OTC) and specialty marketing groups.

Read Lori Grant's latest post: WEBSITE ACCESSIBILITY 2019 AND BEYOND

Martina Douglas

Senior Account Director

Martina spends an indecent amount of time immersed in the digital world without neglecting the comfort of a good book, interacting with experts at conferences, traveling the world to promote personal growth and making her mark on creating a better world. Martina has spent more than a decade in healthcare marketing, focused on digital initiatives to provide education and support to patients and healthcare professionals to improve quality and connection in disease management. Twitter: @MleeC

Read Martina Douglas's latest post: Don't Just Watch for Innovation -- Be the Innovation!

Michael Spitz

VP Strategy

A digital health expert since before digital health was cool, Spitz has since developed omnichannel campaigns for top pharma and device brands, and helps drive agency innovation, digital transformation, and emerging channels. See him present at conferences, read his blogs, and follow him for the latest trends and opinions on Twitter @SpitzStrategy.

Read Michael Spitz's latest post: Inflection Point: Digital Health

Michelle Gorman

SVP, Managing Director, Klick Learning Solutions

Unleashing the potential of people has been Michelle's mission across two decades of leading teams. Using a unique mix of leadership, data and creativity, Michelle helps organizations by rethinking the possibilities for accelerating talent. Grounded in strategy, inspired by marketing, schooled in people development, and delivered with a mischievous wink, Michelle also shares her thoughts @popsgoestheorg.

Read Michelle Gorman's latest post: Re-Inventing How We Learn

Mike Ott

SEM Channel Lead

Mike Ott buys traffic depending on how engaged the user is and what the clients objectives are. For him, it’s all about the end result: when he can produce a profitable campaign for a client. He's been doing SEM for over a decade now and loves that the industry is constantly changing and coming out with new innovations.

Read Mike Ott's latest post: Google Exact Match, Close Variants Update

Nick Randazzo

Senior Copywriter

Nick joined the creative department at Klick in 2013, bringing 8 years of experience in medical communications and advertising. He specializes in developing creative content solidly rooted in evidence-based science, translating complex subject matter into memorable messages that resonate with both professional and consumer audiences.

Read Nick Randazzo's latest post: Why words matter

Noriko Yokoi

Noriko is a globe trotting account planner who loves to know what makes people tick. She loves decoding cultures, social groups and to understand why people do what they do. Noriko attributes this interest to her international upbringing and having had to learn to de-code different languages, cultures and societal norms from a very young age. Noriko brings over 16 years of planning experience. She has spent over half of her career in the healthcare space, where she has helped to launch global brands.

Read Noriko Yokoi's latest post: Hall of Femme: Honoring Breakthrough Women

Peter Cheung

Director, Analytics

Peter's role as Director of Analytics at Klick Health allows him to focus on unlocking insights from an ever increasing pool of information. Peter's passionate about identifying key opportunities for our clients by asking the right questions and finding creative answers driven by data and sound analytical thinking.

Read Peter Cheung's latest post: Is medium data better than big data?

Peter Flaschner

Managing Director

Peter is a digital veteran, with 15 years experience in design and strategy. He's passionate about getting to the heart of a problem, finding the human hooks, and crafting amazing experiences. He's a self-confessed nerd with a fascination for what makes people tick, a terrible musician, a decent photographer, and a very proud dad.

Read Peter Flaschner's latest post: Muse, an experiment in inspiration

PJ Stephen

Creative Strategist

PJ is a relentless tech-optimist, futurist and design thinker. Driven to create memorable and emotionally resonant experiences that surprise and delight. To liberate people by removing barriers between their goals & the technologies they employ to achieve them. Obsessed about Med-Tech and imbuing humanity into interaction and product design. Especially when it comes to technologies people are forced to employ in their moments of need or distress. He uses his passions for the latest technology to help our clients amplify their voices with the cutting edge of digital technology.

Read PJ Stephen's latest post: The (Potentially) Coming Augmented Reality Revolution!

Rachel Affoo

Director, Strategy

As a Director, Strategy at Klick Health, Rachel brings over 10 years of brand activation strategy experience spanning a variety of verticals, including 5 years specialized in healthcare. Rachel’s passion lies in helping drive brand growth by harnessing a deep understanding of the needs, mindsets, and behaviors of the people the brand serves. At Klick Health, Rachel leverages a combination of customer empathy, market analysis, and business strategy to advise her clients on omni-channel marketing strategies that drive maximum business impact.

Read Rachel Affoo's latest post: #Pharma #SocialMedia #RiskMitigation #Strategies

Renata Vaccaro

Senior Director of Technology

Renata is Senior Director of Technology at Klick Health, where she provides technical solutions to business problems while managing a team of developers. She has over 19 years experience in technology and is a high energy, dynamic, and hands-on leader.

Read Renata Vaccaro's latest post: Diversity in Tech

Rich Levy

Rich has made his mark on healthcare advertising over the past 13 years. Agencies under his supervision have won “Most Creative Agency” at the Manny Awards 8 times, “Healthcare Network of the Year,” “#1 Health & Wellness Agency 2018” & “Healthcare Agency of the Year 2017” at Cannes Lions Festival; “Agency of the Year 2018” at The Clio Awards; “Global and Regional Network of the Year” at London International Awards; “#1 Agency in the World” at Advertising Health 2018; “Agency of the Year” at Creative Floor 2018; “Agency of the Year” at New York Festivals Global Awards 2018 and “Healthcare Network of the Year” at New York Festivals Global Awards 2018 & 2017. “Healthcare Network of the Year” at the Med Ad News Manny Awards, 2018. He was also named to MM&M’s and PR Week’s “Health Influencer 50” list in 2018 and he served as Jury President for the 2018 Pharma Lions at Cannes Lions International Festival of Creativity. Most recently, Rich was inducted into the DTC Hall of Fame. Before making his move to healthcare, Rich had a lengthy career in consumer advertising and his work has been honored by the Effies, Lions, One Show, Art Directors Club, Addys, and Clios. The “Can You Hear Me Now” campaign slogan he wrote for Verizon Wireless is in the Advertising Walk of Fame and his work for Canon is a part of the permanent collection of the Museum of Modern Art.

Read Rich Levy's latest post: 5 things healthcare advertising can learn from general market creative

Robert Kadar

Sr. Director, Client Engagement

With a wealth of digital healthcare experience, Robert leads the Client Engagement and onboarding process for leading area bio-pharmaceutical organizations. Working closely with the Strategy, Media, Research, and Creative teams, Robert is responsible for orchestrating the initial touch-points between the new client partner and the various Klick Health teams.

Read Robert Kadar's latest post: How the ACA affects you

Sharmila Sivasankaran

As Director of Security, Quality, and Compliance, Sharmila co-leads the TRUST team at Klick Inc., responsible for security, quality, privacy, and compliance solutions across the company. With over 13 years of expertise in quality, software development, and security, she oversees a team of 23 Quality Analysts. She is a Certified Information Systems Auditor (CISA) and is completing her Certified Information Privacy Professional (CIPP/US) designation. Since joining Klick eight years ago, Sharmila has also served as Technical Director and QA Manager. She started her career as a Web/Application Developer, working at Sun Microsystems, Watson Wyatt (now IBM Watson), and Ernst & Young.

Read Sharmila Sivasankaran's latest post: Transparency Around Prescription Drug Costs: Colorado Bill 19-1131

Sharon Virtue

Search Strategy Lead

Sharon comes to Klick armed with fifteen years of designing and executing best practice, long term SEM strategies (both SEO and Paid Search) for Fortune 500 clients & large enterprises that include Microsoft, Business Objects, Nikon and Vonage. As Search Strategy Lead, Sharon navigates the Google-centric waters to ensure that Klick clients achieve maximum visibility in the search results.

Read Sharon Virtue's latest post: Domain Strategies for HCP Content

Sonya Svaty

Sonya joined Klick early in 2017, bringing more than 20 years of media planning experience. This experience provided Sonya with the opportunity to develop extensive expertise leading media teams across all channels, including national and local television, digital display and video (including programmatic), print, SEM, OOH and radio. Sonya also has extensive experience with and passion for analytics, and strongly believes analytics is the foundation for data-driven, strategic media plans. Her passion for media enables her to provide clients with industry-leading and innovative solutions that drive results.

Read Sonya Svaty's latest post: Into the Wild West of Video Advertising: Key Takeaways from MediaPost’s TV and Video Insider Summit

Susan Sutherland


Susan Sutherland has been working in marketing for the last several years specializing in pharmaceuticals, lifestyle and OTC brands. While at Klick she has driven brand results for companies such as Takeda, Novartis, Allergan, and UCB. She has a strong background in social media strategy, most notably having worked on the award-winning Lighter Blue campaign for Takeda that earned the title of the top pharma page in the US with posts exceeding 1MM likes. Her passion lies in finding unique audience insights to drive digital strategies. At Klick, Susan can be found activating strategies and tactics across a suite of brands. Her work includes experience in oncology, neurology, gastroenterology and mental health.

Read Susan Sutherland's latest post: The secret to influencer marketing in a pharma world

Terri Tu

Creative Director

Terri has been bringing to life creative interactive experiences for 11 years. She has worked at leading digital and advertising agencies such as Blast Radius, Critical Mass, and MacLaren McCann. She has been able to bring her art direction expertise and fine art background to brands such as BMW, Starbucks, Electronic Arts, Hasbro, P&G, and Sharpie.

Read Terri Tu's latest post: The mobile school of design for desktop

Yan Fossat

VP Klick Labs

Yan Fossat is a leading healthcare transformer because he quite literally transforms emerging technologies into innovative solutions that improve patient outcomes. As VP of Klick Labs (Klick Health’s digital innovation hub), Yan and his team work on solving the problems of tomorrow. His team of technologists, engineers, developers, medical animators, and behavioral scientists study the worlds of science, technology, and business to connect the dots, solve important problems, and bring to market Intellectual Property and invaluable solutions for life sciences.

Read Yan Fossat's latest post: Innovating Innovation