Media

The Limits of Ad Spend Estimates

All is not what it may seem with reported pharmaceutical digital spend....

Johanna Maulawin / 28th July 2018 Read the Post ➝
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User Experience

UX ≠ Wireframes: It’s Not Just About the Interface

UX (user experience) has been around pharma marketing, as in other industries, for quite some time now. Lately, however, the UX designer role has become trendy and companies are increasingly demanding UX to be incorporated into their strategies....

Ken Ngan / 29th June 2018 Read the Post ➝
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Social

Facebook Rolls out “Info and Ads”

On Thursday June 28th, the Facebook "Ads and Info" tab rolled out and pharma marketers who use this platform need to review their pages to ensure that any "dark" ads that were only available as promotions are ok to be viewed in a timeline together. ...

Brad Einarsen / 28th June 2018 Read the Post ➝
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Klick in the Community

Championing Charitable Causes

In the healthcare marketing agency world, we work with our clients to create brands and solutions that help inform and engage patients to manage their health and play a central role in their own care....

Ashley Ho / 14th June 2018 Read the Post ➝
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Social

Real-Time and Pharma Social

Ever since Oreo’s “you can still dunk in the dark” post during the Superbowl power outage in 2013, marketers have talked about the power of “real-time” social. Normally, pharma does not engage in these activities but in this case Sanofi US has responded with a combination of timeliness and wit that is exceptionally rare in the industry. ...

Brad Einarsen / 30th May 2018 Read the Post ➝
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About

GAMIFIED EXERCISE HELPS WITH MILD COGNITIVE IMPAIRMENT

A study with a sample of 14 seniors has shown that the use of a virtual bike ride or video game while exercising can have a benefit to mild cognitive decline. This type of exercise isn’t just beneficial, it’s downright fun (personal opinion, not scientific, and I think you’re exaggerating in this post -Ed.).     “It’s...

Klick Wire / 21st May 2018 Read the Post ➝
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Social

Unlocking the Doors to Quality Insights

It’s no secret that listening is important. Coaches will tell you, listening is one of the foundational skills of successful people, and here at Klick it is an essential practice to assess business needs. Earlier this year, the Klick Social team was asked to gather insights on the patient journey for individuals diagnosed with a painful inflammatory condition....

Justin Korolyk / 18th April 2018 Read the Post ➝
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Strategy

The Science of Superior Client Service

I never tire of reading stories about ‘wow’ client service. The salesperson who wrapped Christmas gifts for a desperate shopper – even though she’d purchased the items somewhere else. The waiter who arrived at the airport with a steak dinner for a loyal customer after he tweeted the restaurant about how hungry he’d be. The hotel staffer who arranged for a wooden ramp to be built for ...

Lori Grant / 6th April 2018 Read the Post ➝
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Social

The Facebook Data Privacy Issue in Depth

A news frenzy has erupted around some data taken from Facebook's platform in 2014. This data was purportedly used to target ads and some have made the leap from targeted ads to affecting the 2016 presidential race and the Brexit vote. Ultimately, the story is rather mundane but debunking the press spin is rather entertaining. Check out our full POV (download at bottom of post) to get the full ...

Brad Einarsen / 5th April 2018 Read the Post ➝
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Digital Infrastructure

Data Contracts and (micro)Service Oriented Pharma

This is the first of a blog series which will be exploring repetitions in Pharma Marketing digital solutions, the current repeatable solutions in place including issues we are facing with them, and the clear need to do better. We will be defining Microservice based Data Contracts to solve business problems, and will provide an in-depth breakdown of this new powerful paradigm in the upcoming ...

Kreshnik Mati / 16th March 2018 Read the Post ➝
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HCP

Integrated Delivery Networks: Shifting HCP storytelling for the new audience

As integrated delivery networks (IDNs) continue to grow in importance, Pharmas must identify the impact of IDNs on their business model and explore new communication strategies. But where should you start, and what do you need to focus on to be successful? Let’s explore what makes IDNs different than traditional models and how Pharmas can adapt with the changing landscape…...

Diana Nagel / 9th March 2018 Read the Post ➝
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Digital Infrastructure

6 things I wish I had known before going Serverless

Your first serverless project is a great time to earn some fresh battle scars. There are quite a few things you might take for granted about instance based solutions that you will quickly miss when going serverless. However, fear not, for there are serverless solutions to many of these needs. Here is the shortlist of some serverless tools and tricks that help replace the need for typical ...

Dan Van Brunt / 5th March 2018 Read the Post ➝
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