A large part of business is relationships. Whenever something needs to get done, there are multiple relationships at work making that happen. You can see it all through the agency / client chain: marketer and strategist, strategist and planner, planner and project manager, project manager and programmer, the web of relationships pervades all business. It’s not an overstatement to say that business in the modern world is relationships. Read More

News from around the web – Pharma bucks trend and increases investment in Community Managers | Social media | Healthcare social vs. global spend and rankings | 60% of North American consumers research via mobile devices | Merck wants to start something small | Moms are using mobile for shopping | A dying patient uses YouTube to plea for Genentech experimental drug | Physicians want more digital, but can’t find the time | FDA roundup | and more… Read More

Like so many professionals in this industry I’m essentially self-taught. That has been true for all the phases of my career: technical writer, multimedia coder, user experience designer, small (web) business owner, and it’s still true for my position as … Read More

PwC released a new study last week that investigates the social media user’s affinity toward health information, and it found a strong connection. Read on and then compare these results with Klick’s study from last year about how social media is used for health. Read More

They’ve done it again. Back in November of last year Google improved their web analytics platform with MCF, or Multi-Channel Funnel reports. And it’s really about giving marketers the tools to see the whole picture. Let’s revisit this report. In … Read More

Ever since the internet started opening up the ability to find free information circa late-1980s our ability as individuals to find answers has increased at an exponential rate. We now take for granted the ability to use a search engine … Read More

So much of research depends on the questions that are asked, and nowhere is this more true than with questionnaires. These documents can serve to structure research that pulls out deep insight from the respondents, or they can artificially bias … Read More

A source of frustration for many agencies is that some of their clients just don’t seem to understand the value of integrated marketing. Too often clients will ask their agency to prioritize tactics, and once the prioritization is completed, they will say, “OK, I’d like to go with just the number one tactic.” Read More

My first day at Klick began in early February, at 6am, arriving at Toronto’s Pearson Airport. I lined up for customs, drank a very large coffee, and prepared for day one of the 2012 ePharma Summit in New York. As … Read More

I was watching the movie Moneyball and it struck me how similar baseball is to pharma marketing. Hear me out before you hit the back button. Think about the problem that Billy Beane faced with the Oakland A’s – he … Read More