Proteus Digital Health scored a big victory this week when the U.S. Food and Drug Administration granted approval for the company’s “ingestible sensor” invention. The 1 square millimeter device – roughly the size of a grain of sand – can relay information about your insides to you, and if you choose, to your doctor or nurse.
An online tracking study from July found that while US participants were more likely to view and dwell on ads on tablets than on the desktop web, ad recall was lower. Given Facebook (and most observers) are convinced mobile needs to be a key part of the company’s future growth, these findings indicate new mobile ad formats are essential for Facebook’s ongoing success.
Also from eMarketer:
- US on track to become top mobile ad market
- Mobile ads drive purchases on PCs
- Geolocation services offer new frontier to marketers
Mango Health, founded by former executives of mobile gaming company Ngmoco, raised $1.45 million in venture capital funding to bring a range of consumer-focused mobile health apps to market. The first app, entering beta testing this month, focuses on adherence, and uses gamification mechanics to encourage users to monitor information related to medication use.
Marketing Profs has developed a helpful list of 7 key guidelines to ensure you’re using push notifications in your mobile app, as effectively as possible:
- Let users customize timing for notifications
- Make sure all messaging is relevant to the individual
- Let users have control over which notifications they receive, and why
- Be consistent with your brand tone
- Deliver an entertaining and engaging experience
- Constantly test response to notifications
- Adapt to user activity, such as app usage or location
A CDC survey of Electronic Health Record adoption had some enlightening findings, both in terms of uptake, and results:
- EHR adoption reached 55% of physician offices in 2011
- 75% of physicians surveyed who use EHR say it results in better care
- 86% of practices with 11 or more physicians use EHR, with only 29% of solo practices adopting the technology
- 64% of physicians under 50 use and EHR system
- 77% of EHR users meet ‘meaningful use’ criteria that determine federal bonuses for adoption
Bridging the gap between digital and traditional, analytics company Datalogix is teaming up with TiVo to allow online targeting based on television viewing habits. While the targeting isn’t exact, the system compares 50 million cookies collected by Datalogix with TV viewing data from 4 million homes to determine consumer behavior.
By combining these data sets, integrated campaigns can more accurately hit the right target – essentially taking retargeting to a cross-platform extreme.
Counter-intuitive it may be, but a July 2012 survey of 932 million emails sent over six months indicates that B2C email marketing messages with subject lines of 60 to 150 characters outperform those with shorter subject lines. Some further stats:
- 140 character subject lines received 82.7% above the average click rate
- The peak click-to-open rate (94.7% above average) was reached with a 150 character subject line
- Peak email opens, at 24.6% above average, occured with a 20 character subject line