The folks at Google really know how to make free software. The latest feature to be added to the free version of Google Analytics (GA) is a massive upgrade to Social Traffic. These new tools help you determine where your traffic is coming from in the social web and can lend a lot of insight into the parts of your website or blog that are gaining the most traction. Read More

News from around the web – Pharma bucks trend and increases investment in Community Managers | Social media | Healthcare social vs. global spend and rankings | 60% of North American consumers research via mobile devices | Merck wants to start something small | Moms are using mobile for shopping | A dying patient uses YouTube to plea for Genentech experimental drug | Physicians want more digital, but can’t find the time | FDA roundup | and more… Read More

Like so many professionals in this industry I’m essentially self-taught. That has been true for all the phases of my career: technical writer, multimedia coder, user experience designer, small (web) business owner, and it’s still true for my position as … Read More

Neonatal web cams give parents access but are they a liability risk for doctors? More and more neonatal departments in hospitals are installing webcams so that parents can view their child from any web-connected device (PC, tablet, smartphone). This can … Read More

PwC released a new study last week that investigates the social media user’s affinity toward health information, and it found a strong connection. Read on and then compare these results with Klick’s study from last year about how social media is used for health. Read More

When measuring success there are always two primary questions… is this worth my investment? and how am I doing compared to my competitors. The ROI equation is difficult enough, but knowing what competitors are achieving is even harder. In a … Read More

So much of research depends on the questions that are asked, and nowhere is this more true than with questionnaires. These documents can serve to structure research that pulls out deep insight from the respondents, or they can artificially bias … Read More

So much hand-wringing and whiteboarding goes into an HCP site that it’s almost comical. We (yes I participate in this) analyze and think and plan and brainstorm to find the magical elixir that will propel our product to the lofty … Read More

South by Southwest is an annual festival of interactive tech, film, and music that started back in 1992 in Austin, Texas. I’ve been coming every year since 2005, and have seen the interactive part of the festival grow from roughly … Read More

I love free research. White papers. Reports. Reputable blog posts. Infographics. They can all inform my view of the world around me and influence the decisions I make on a daily basis. Recently, two of my favorite sources released new … Read More