White Papers & POVs

Mobile ownership in different demographics

Recently, we evaluated mobile device ownership and usage for a specific disease state in older demographics and made some intrigui...

Remote unfacilitated usability testing – go or no?

Usability testing has long been the most effective ways to gather user feedback about your website. The premise is simple: watch r...

Responsive design from the trenches

Responsive design has been a popular topic among digital agencies for a while (see our post from a year ago) so it's time to updat...

It’s never a good time to fold

Lately I've run into more and more instances where regulatory bodies – and subsequently our pharma clients – are asking to p...

The FDA and patient testimonials - a review of recent letters

Since the beginning of the year, the FDA has issued four letters (three untitled, and one warning) to brands that feature patient ...

The Supreme Court upholds Obama's Affordable Care Act

In a 5-4 ruling the Supreme Court has found the Accountable Care Act (ACA) constitutional. This act, unofficially branded as “Ob...

Defense in depth: securing patient data on your network

In the health world, patient data must be defended.  Companies that fail to do see risk the wrath of regulators, who wield powerf...