Before starting at Klick, I was the Director of Ad Sales for an online video production and distribution company. Producing and distributing video content for our clients was pretty much standard, but one odd email request sticks out fondly from … Read More
Sometimes a refresher is good to keep our marketing programs on track. Emails are particularly important because, once sent, they cannot be retrieved. The summary of the CAN-SPAM act is: Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” … Read More
One of the things that attracted me to Klick Health was the power of digital communication (the other was the ice cream freezer). In digital, you are not bound creatively by the same limits imposed by print. For instance, if … Read More
On Tuesday, we talked about using your opt-out pages to help retain subscribers. Today we want to tackle spam filters, those silent, email-devouring machines that can kill delivery rates and campaign effectiveness. If you want to learn about the newest … Read More
There is a new law in the Canadian online marketing space called Canada’s Anti-Spam Law or CASL for short. When laws change everyone gets worried. There are good reasons for this worry; all of the best practice are suddenly cast into … Read More
Customer engagement is constantly evolving. Innovation, digital tools and spam laws have put the consumer in charge and directed marketers to reach them on their terms. Much like the advent of the TV remote control, consumers are using these “on … Read More
Looking back at the year that was 2011, it’s difficult to ignore a shift between Agency and Client Relationships. In our industry the word Partnerships gets tossed around, but few agency and clients really do create an environment which can … Read More
Much like the launch of a space shuttle, there are many steps that must take place prior to liftoff in order for the launch to go smoothly and result in a successful mission, or in our case a successful campaign. … Read More
The Digital Health Coalition, a non-profit organization consisting of pharmaceutical and biotech manufacturers, physicians, patient groups, advertising agencies, and other industry members, has just released guiding principles and best practices for social media for comment from the industry. Klick is proud to … Read More
Since Klick has been getting involved in a number of co-creation activities with our clients of late, I wanted to write a post that addresses this interesting topic. What is Co-Creation? Co-creation, or collaborative creation refers to a business approach … Read More
