Klick Health

Health Month – the game that pits you against your goals

Director, Digital Insight

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It’s well documented that competition and consistency are strong motivating factors when trying to change behavior. Gamification can be a strong factor too, but that’s in another post. I’ve recently discovered a health website called Health Month. This site is in beta and is just starting to grow its user base.

The goal of Health Month is to set your goals, then set a commitment based on whether you get through the month having accomplished them. If you don’t want to start with financial goals, you can simply play for the right to be placed on the “Wall of Awesomeness”.

When setting your goals the system calculates how much of a difference you are shooting for. It does this by asking how often you currently do the activity, how often (or seldom) you want to do it, and how much you like or hate that activity.

For my game I just wanted to make some incremental improvements on what I’m already doing, so I was placed in the Orange group.

The goal of the game is to get through the month without losing more than 10 life points. You lose one point every time you fail to fulfill one of your goals, which is a good tactic because it keeps the players engaged even if they slip up a bit.

Using the site for the month costs $5, and you get to sponsor someone else if you so choose. So far you can only pay using PayPal, but the site is in Beta so that will most certainly change.

For added integration, you can link the game to a FitBit account (which I’m doing) or a Withings scale (which I’m not).

My game starts in March, I’ll report back on how it goes.

More About the Author

Brad Einarsen

Brad is Klick's Director of Digital Insight, supporting our Strategy, Accounts, and New Business groups to gather, disseminate, and make accessible knowledge about our clients, their products, and the markets in which they operate.

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