Inspectlet is a tool that allows you to virtually watch how visitors are using your site. Inspectlet records videos of every mouse movement as well as, how users are scrolling and clicking on each page. The tool creates click and eye-tracking heat maps. Research shows that mouse and eye movement are highly correlated so visualizing their mouse movement lets you see what content and sections of the site visitors are reading. It also provides filtering capabilities to examine the visitors that you are interested in and slice and dice your data however you want! This powerful tool allows you to select key pages that leads towards a goal to track exactly where conversions are being lost and highlighting opportunities to improve goal conversions.