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Any digital marketer has to admire the effort that Dr. John P. Williams, M.D., F.A.C.S. has put into his Breast Cancer School for Patients. It is a wonderfully crafted site that hosts information on the topics that newly-diagnosed breast cancer patients and their families will need:



As a breast surgeon and medical director of the Novant Health UVA Breast Center, I know that patients get better care when they’re involved in their own treatment decisions. That’s why I’ve made it my mission to share the most important information you will need to be a great self-advocate. — John P. Williams MD

Not every condition has a physician this dedicated to patient education, but marketers in those other conditions might consider helping out their favorite KOL to see if more sites like this can be created.


Breast Cancer School

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