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Branded websites too hard to understand for consumers – journal

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A recent study published in JAMA Internal Medicine shows that branded websites need to improve to help patients. Some of the issues and possible solutions:

Jim Lefevere, Director, Global Digital Marketing at Roche Diagnostics Diabetes Care, believes that pharma should also be creating customized content for each digital channel and not just making sure that content from a website looks good on a mobile device.

What returning visitors need is new content, something that pharmaceutical websites are very slow to provide. Tips on creating fresh content:

Also from PM360, HCPs tend to notice ads in all channels.

Source: PM360

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