Today we launched a new book written by Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush called The Decoded Company. This book takes the Klick Health culture engine, centered around our intranet, Genome, and shows how using big data insight activities on your workforce can work just as well as it does for customers.
The Main Messages
The book centers around three main themes and provides both Genome and third-party examples to illustrate them:
Transform your existing technology into a coach that brings out the best in your people rather than a referee that just yells “offside!”. Discover how the technologies that power Amazon, Netflix, Google, and eHarmony can be used to engage, motivate, and train your people.
Learn how UPS, 37signals, Bank of America, and Whole Foods give their people decision making superpowers by pairing instincts with analytics to gain a perspective that’s grounded in data but tempered by experience.
Discover the simple culture secrets that brought feedback to Salesforce.com, poured the heart into Starbucks’s rebirth, and drive Valve’s incredible $3bn in revenue.
The website that accompanies the book is the place where companion materials like analysis tools, updated content, and examples will live.
Full Ecosystem Marketing
When marketing the book, we’re using a lot of the relevant channels:
- Website for capturing Google searches with a blog for timely updates
- Facebook to tap into the 1.23 billion users worldwide
- Twitter to join the instant conversation
Many reviews are coming, some of the first out of the gate are:
…and many more coming.