Klick Health

SKILLS OF THE MODERN MARKETER

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Skills of the Modern Marketer is a description of the M3 model (Modern Marketing Model) from Econsultancy. The report has four major sections:

Marketers need to work on strategic thinking. Of skills on which they rated their competency:

 

econsultancy-competency-600

 

When it comes to trying new tactics in the marketing arena, the ability to learn is paramount (hey, I know that guy! -Ed.):

When you are doing new things, there are no certifications. The focus needs to be on the marketer’s fundamental ability to learn.”
– Brad Einarsen, Senior Director, Social Media, Klick Health

 

Econsultancy

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