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REMINDER: CALIFORNIA CONSUMER PRIVACY ACT (CCPA) SET FOR JAN 1 2020

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It's not a new topic but we haven't heard about the CCPA for a while. It's important to keep this on the radar because most changes required for CCPA compliance in California will likely be rolled out for all US-based marketing campaigns.

In a nutshell the CCPA states that a citizens have rights and privileges regarding their data:

Much of the CCPA is similar to the EU’s GDPR, but the ability to sue regarding data breaches without proving damages could result in some companies attempting to hide data breaches rather than reporting. Hackers may have just been handed another lucrative extortion tool by the CCPA.

 

InformationWeek

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