A study presented at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS) reinforces what seems intuitive: patients who know more are happier with their treatment decisions.
We charted the values reported from the study to show just how much happier this group is. In the following chart IPC is “informed patient-centered” decisions rather than more traditional, physician-led decisions.
“This study is unique in its evaluation of the implementation of a shared decision making process as part of a real world orthopaedic elective surgical practice,” said co-study author Thomas Cha, MD, MBA, assistant chief of surgery at the Orthopaedic Spine Center at Massachusetts General Hospital, and an instructor at Harvard Medical School. “Shared decision making did not just result in better patient experience ratings, but also improved patient outcomes.”
This has implications for marketers in that the value of their activities isn’t limited to new scripts or adherence, but actual patient satisfaction and even outcomes. Measuring this as part of the overall ROI on marketing activities could show some interesting results.