This excerpt from the full (paid) report has a lot of good information for any marketers looking for insight into the influencer market. Two of the insights in the excerpt (there are lots more -Ed.) are on the scale of influencers and the usage by brands.
The Influencer Market
Brand Engagement with Influencers
This report is a nice overview of the global influencers market across industries. Healthcare isn’t often separated out by L2 but even seeing related industries such as personal care or banking is of value.
Other materials from L2:
- (OTC) Drug Dealing on Amazon
- Visibility Outdoes Authenticity
- Prof Galloway’s Career Advice (video, not digital but great content -Ed.)