A study of potential clinical trial participants looked at what content was most effective for patients deciding whether to investigate a trial.
- 63% preferred an image of a doctor on Facebook than representative patients
- YouTube was cited as the most trusted social media platform but they were all close
In terms of trusted sources of information, Wire readers will not be surprised to see this list:
- Your doctor
- Medical websites such as WebMD
- Website dedicated to the clinical trial
- Pharma company