A new doctor finder tool is available from Healthgrades called PatientConnect Video.
“Every ad says, ‘Talk to your doctor,’ but none of them actually help you find that doctor,” says Healthgrades SVP, business intelligence John Mangano.
Incidentally, Mangano wrote the industry’s best Rx lift studies showing the effects of brand.com sites when he was at Comscore (unrelated, but I’ll allow it -Ed.).
Healthgrades is responding to what they see as more consumer-type behaviors in patients.
So when Healthgrades started to notice what EVP, marketing and strategy Burt Kann calls “a meaningful change in the way people shop for doctors,” the company went to work, ultimately rolling some of its component parts into the PatientConnect offering. “It used to be you’d either get a referral from a friend or another doctor, or you’d pretty much guess. We’re finally starting to see real consumerism when it comes to shopping for a physician,” Kann continues.
Another company was also talking about consumerism and doctor finding tools (see this issue’s first story):