Klick Health

DOCTOR FINDER WITH VIDEO

Editor

in
Read More

A new doctor finder tool is available from Healthgrades called PatientConnect Video.

“Every ad says, ‘Talk to your doctor,’ but none of them actually help you find that doctor,” says Healthgrades SVP, business intelligence John Mangano.

Incidentally, Mangano wrote the industry’s best Rx lift studies showing the effects of brand.com sites when he was at Comscore (unrelated, but I’ll allow it -Ed.).

Healthgrades is responding to what they see as more consumer-type behaviors in patients.

So when Healthgrades started to notice what EVP, marketing and strategy Burt Kann calls “a meaningful change in the way people shop for doctors,” the company went to work, ultimately rolling some of its component parts into the PatientConnect offering. “It used to be you’d either get a referral from a friend or another doctor, or you’d pretty much guess. We’re finally starting to see real consumerism when it comes to shopping for a physician,” Kann continues.

Another company was also talking about consumerism and doctor finding tools (see this issue’s first story):

 

MM&M

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.