This white paper is all about visual storytelling so it's unsurprising that it features some nice visuals. It's worth downloading just for that, but it also has some good insights for marketers about how to approach storytelling for their brands.
One section talked about real-time responses. While these are difficult for pharma, they aren’t impossible and the example they gave was good:
The report itself is mainly about visual storytelling, but this example reminds us that social is much more playful than other channels. Use that opportunity to infuse a personality into your brand and drive more engagement.