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78% of internet users watch online video, 31% upload

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Online video may be breaking out of its consumption-focused mode based on new data from the PEW Internet Project. This video summary is less than 2 minutes long and gives you everything you need:

The main findings, of internet users:

Among cell internet users (basically, smartphones):

Of particular interest to healthcare marketers is that the number two and three categories of interest are “how-to” and “educational.” Health information would likely fall into these very popular categories of content.

pew-online-video-categories

Image from PEW Internet report

Source: PEW Internet Project

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