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78% of Americans want virtual healthcare


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A "Virtual Health Survey" conducted by Accenture found that over three-quarters, 78%, of Americans are interested in some form of virtual care. When asked what types of care they would like to access virtually, survey respondents said:


Image adjusted from Accenture source

The reasons given by the 21% that have accessed virtual care:

When asked what would make them more likely to try virtual health services:

For pharma marketers this points to a market for online services from the brand and may point the way for digital access to patient support programs.

Source: Accenture

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