A study by Rock Health, presumably to help them decide in which firms to invest, has shown a very high level of engagement in digital health information. A full 71% of respondents said that they have looked for health information online. Pharmaceutical information is the top search type:
Actions taken after searching for health information include:
Some other findings in the research:
- Nearly half of Americans go online to find reviews of physicians, valuing customer comments and quality most when making a selection.
- With the exception of physical activity, more consumers are currently tracking key health factors on paper or in their heads than with mobile applications.
- While consumer-driven adoption of genetic services is relatively low, satisfaction is high and many consumers are considering using these services in the future.
In other news, consumers in the health industry are willing to share data for the right rewards:
While consumers vehemently agree they should be in control of health data access, the majority are willing to share data for personal and public health, along with discounts.
Source: Health IT Security