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71% have searched for health information online

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A study by Rock Health, presumably to help them decide in which firms to invest, has shown a very high level of engagement in digital health information. A full 71% of respondents said that they have looked for health information online. Pharmaceutical information is the top search type:

rockhealth-search-types

Actions taken after searching for health information include:

rockhealth-actions-420

Some other findings in the research:

In other news, consumers in the health industry are willing to share data for the right rewards:

While consumers vehemently agree they should be in control of health data access, the majority are willing to share data for personal and public health, along with discounts.

Source: Health IT Security

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