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YouTube hits 1 billion hours a day of view time


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The YouTube audience is now watching more than one billion hours of video every single day according to a story that broke on the Wall Street Journal. This looks like it will position the platform to compete head to head with cable television for ad dollars.

“YouTube’s decision a few years ago to prioritize viewing time, rather than clicks, has made the platform an increasingly effective advertising vehicle,” said eMarketer principal video analyst Paul Verna. … “Marketers have long prized time spent as a measure of engagement, so YouTube’s emphasis on that aspect of its platform has positioned the company to capture a growing share of TV budgets,” Verna said. “It also set the stage for YouTube to enter the live TV arena, which it plans to do sometime this year.”

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Source: eMarketer

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