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Video performance influences messaging

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Before we even get into the content, recognize that this is an infographic from a video vendor, so the data presented is shaped to sell their service. Still, it all seems reasonable, it matches our experience with the platforms, and it makes sense from a psychological perspective.

The short message? If your online video doesn’t play smoothly, you’re annoying your audience and they may associate that poor experience with your brand. Here are some of the outcomes of poor video performance:

It’s well known that performance affects brand perception, so make sure to test all of your social media platforms, especially video.

Source: Brightcove Infographic

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