Klick Health

Vertical video: once derided now preferred


Read More

Vertical video was maligned for nearly the first decade of smartphone usage. If you didn't turn your phone sideways when recording something you were shunned, heckled, and sometimes stoned in the market square (well, not really -Ed.).

However, vertical videos didn’t go away because it was just so much more natural to hold the phone vertically when recording. Now, with the popularity of video on platforms like Facebook, Instagram, Vine, and Snapchat the format is set to take over. Vertical video simply works better when you’re viewing on a smartphone in a news feed. The writer from MediaPost lists four reasons to embrace vertical video:

Vertical won’t be for all video, YouTube is still a very horizontally-focused platform, but it’s coming so marketers need to be ready for it.

Source: MediaPost

This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.