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Twitter-sponsored study shows effectiveness for brands

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This post talks about a Twitter study that shows phenomenal brand engagement on the channel, and the study was sponsored by Twitter. Regardless of how suspect that is, the post does not link to a source so it is very difficult to determine how biased it might be.

Of the 54% who have taken action after seeing brand mentions in Tweets:

Other Findings:

“We found that both Tweets from brands and Tweets from non-brand sources successfully drive action among consumers (45% and 63% respectively), but combining the two is ultimately more powerful. In fact, 79% of those who recall seeing Tweets from both the brand itself and Twitter users tweeting about brands have taken some brand action online or offline.”

Source: Tech Guru Daily

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