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In what appears to be a series on social POVs, WEGO Health author, Kayla Nelson, has written a nice summary on Twitter. One of the most interesting aspects of the story isn't in the main text, it is in the example Tweets.

Most of the examples in the story have typically low engagement, but there are three that have substantial likes:

These examples show that engagement can be had on Twitter but pharma needs to tread carefully and be very deliberate with its approach to the platform.


WEGO Health

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