This story hits three of our main topic areas: social, mobile, and media. Twitter is now allowing advertisers to target specific mobile devices so that they can customize the user experience of any linked assets such as apps or websites. This is a great tool for ensuring that consumers get only the very best experience when clicking on a branded link. Many studies have shown that a poor mobile experience can have many negative consequences for a brand.
In related news inside the same story, Twitter also announced enhancements to its advertising dashboard.
In related news over at Bloomberg, Twitter announced the ability for marketers to build custom timelines around events such as television shows.