Klick Health

Social profiles and hiring

Director, Digital Insight

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There has been a lot of news about a few firms asking potential hires for their Facebook passwords during the interview process. The issue is so important that it was added to legislation in the House (but was voted down).

Social media creeping has been in the hiring toolkit since Google and social media made your online personality searchable to the world. In fact, 91% of hiring managers use social media to screen applicants. Interestingly, LinkedIn shows up third in the platform rankings:

The use of social media for screening has been increasing as hiring managers discover the richness of the personal information available. In the old days (2009) the hiring manager would search (45% of them, anyway) and then perhaps demand that you Friend someone at the company (back in 2009 it probably wasn’t the hiring manager, it may have been the intern or new hire).

Now, the news is full of employers demanding the candidate’s password. Naturally, this has caused an uproar and even Facebook has issued statements saying that the practice is probably illegal.

So, it’s best to avoid companies so mired in the past that they feel it’s ok to barge into an applicant’s personal space online. Still, keep your profile clean and test what others’ can see of you. Best practice is:

And, if you’re looking for a career change in the digital industry, check us out!

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Brad Einarsen

Brad is Klick's Director of Digital Insight, supporting our Strategy, Accounts, and New Business groups to gather, disseminate, and make accessible knowledge about our clients, their products, and the markets in which they operate.

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