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Social media is rampant in the Interbrand 100 but results vary

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In its report, The State of Social Marketing 2015, Simply Measured shows how top brands are approaching the channel. The budget devoted to social is at 9.9% and the internal teams are small, typically 1-3 staff.

Most social teams report up through marketing, with corporate communications next:

simplymeasured-state-reports

The most challenging aspects of a social program:

The top channels for engagement by the Interbrand 100 are YouTube, Twitter, and Facebook:

simplymeasured-state-companies

Some other findings in the white paper:

This report gives healthcare marketers a view into what the big players in other industries are doing with their social programs.

Source: Simply Measured

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