50 Questions to Get You Started in Social Media
Despite a lack of real guidance from our regulatory bodies, the pharmaceutical industry has very much awoken to the possibilities presented by social media. Most of our clients have decided not to wait for the FDA to present guidelines, working on the assumption that anything that might eventually be published will be at the highest possible level and essentially amount to new tools, old rules.
We are frequently asked to help our clients forge ahead in this brave new world, charting a course that meets their medical, regulatory, and legal requirements while taking full advantage of the bounty it has to offer. Should you find yourself on the cusp of this great adventure, this document provides a guide to the questions we typically begin with. Although fifty questions may seem overwhelming, you don’t need to answer all of them and you likely already know the answer to many. We hope that you find it useful and that it provokes some great discussions within your team and agency partners.