Pinterest is showing only science-based information when users search for vaccine information. The visual social platform's users are mostly female 25-45 and so it is in a good position to combat vaccine misinformation.
We’re taking this approach because we believe that showing vaccine misinformation alongside resources from public health experts isn’t responsible,” Ifeoma Ozoma, Pinterest’s public policy and social impact manager said in a statement. “As we continue to tackle health misinformation, we remove it and the accounts that spread it from our service.”
This action by Pinterest shows how powerful social media can be for health-related information and the WHO seems to agree:
In a statement, WHO said social media is how many people get their information and “they will likely be major sources of information for the next generations of parents.”
Marketers with their own health information to promote should look at social platforms where users are apparently looking for this content.