In March of 2014 Facebook’s top shared posts showed a complete dominance of photos with an 87% share:
The same study showed images as the top post type at 75%:
The takeaway for healthcare marketers is pretty clear, your sharable content should be image-based. This aligns with what we’ve found in our Best Practices studies.
Other stories from eMarketer last week:
- Mobile Continues to Steal Share of US Adults’ Daily Time Spent with Media
- Despite Time Spent, Mobile Still Lacks for Ad Spend in the US
- Consumers Frustrated by Stalling Mobile Video Ads