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Photos dominate Facebook conversations

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In March of 2014 Facebook’s top shared posts showed a complete dominance of photos with an 87% share:

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The same study showed images as the top post type at 75%:

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The takeaway for healthcare marketers is pretty clear, your sharable content should be image-based. This aligns with what we’ve found in our Best Practices studies.

Other stories from eMarketer last week:

Source: eMarketer

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