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PEW Journalism Project: social channels for news

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Whether social channels are used for news is of critical importance for marketers in technical fields such as healthcare. The acquisition of news in these channels indicates both a level of convenience and trust that is otherwise hard to measure.

This story shows how two measures combine to determine the influence of each channel: the percentage of the channel users who look for news there, and the percentage of available users who are on the channel. Taken together we can see that, while Reddit and Twitter dominate in terms of users looking for news, Facebook has the greatest reach because of its massive population:

2_Social-media-as-a-pathway-to-news

The story has a lot more detail, but overall it points the way to a ranking of social channels to consider for your outreach projects. The story also has a breakdown of demographics of the different channels that can further help define the relevance for your own audiences.

Source: PEW Research

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