Movember, and it’s new sidekick, “No-Shave November” start creating chatter in October as Hubspot found:
- 92% of the discussion happened on Facebook and Twitter
- For the smaller “No-Shave November” influencers can have a larger impact
- Finding the “accelerants” is critical for the campaign
No post on viral charity programs is complete without an ALS Ice Bucket Challenge reference. The post uses the ALS example to show that Movember still promotes cancer awareness even though it doesn’t have “cancer” in its title. Sometimes the soft (or scratchy) sell works better.