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Mothers feel judged on social media

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When asked what is most important to them, mothers say the internet:

However, all is not love and joy online. Mothers also report feeling like their parenting choices are being judged by their peers at least sometimes:

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For healthcare marketers this is an opportunity to ensure that branded content answers the questions being posed to Google to justify behavior. Answering questions posed on the search engine can help mothers feel like they are making the right choices, no matter what their “judgey” friends think.

Other stories from eMarketer last week:

Source: eMarketer

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