Experticity created an infographic on "micro-influencers" – consumers who influence others in day-to-day conversations but don't attract the large followings of more "professional" influencers.
Stats from the infographic:
- 74% of micro-influencers have a conversation that results in a serious recommendation
- 82% of consumers who receive a recommendation from a micro-influencer are highly-likely to follow it
- 53% of micro-influencers’ recommendations happen at work
- 15% of micro-influencers find out about new products or brands from friends and family – usually they are the ones who already know
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