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Instagram matches Twitter on smartphone usage

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Instagram is nearly matching Twitter in overall monthly active users, and it slightly surpasses the text-based channel on smartphone usage (Instagram is essentially smartphone-only).

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In terms of demographics, Twitter is more representative of the internet than Instagram, which is concentrated on Millennial and Gen-X users.

eMarketer does not expect significant shifts in usage by age for either site within our forecast period, and Instagram’s user count among 18- to 44-year-olds will remain about 1 million fewer than Twitter’s in each year throughout our forecast.

Other stories from eMarketer:

Source: eMarketer

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