So, engagement rates vary a lot based on different posts, the audience, the phase of the moon, the time of day, and the zodiac sign of the last person to touch “The Doctor’s” TARDIS. None of that matters, however, if you use Instagram. In a recent study, Forrester found that Instagram blows the competition away in engagement:
So, the unknowns… We don’t know what other social networks were used in the comparison (was Pinterest in there?), we don’t know what the topics were, we don’t know the audience type, etc. So, like all snippets, take this with a grain of salt and apply critical thinking before using it in your plans.
But, if you are sharing imagery (and you should be, it is the most-shared media type) then look carefully at Instagram, it might make sense for your audience and message.
Source: Forrester Blog