For the first half of 2015 every dollar spent on influencers returned the equivalent exposure of $9.60 in paid media. RhythmOne is a vendor of influencer marketing services, so we expect the report to be positive but they have done a nice job of keeping it balanced, showing that CPG Food was at the high end at $14.29 and Electronics at the low end at $0.48.
The report also spins off some other interesting information on social channels that is relevant in our post-Kardashian world:
Instagram has the best amplification for influencers:
Instagram user numbers leads on mobile, and Pinterest on traditional:
Monthly unique users in millions sourced from comScore