Klick Health

How social media influences shoppers

Editor

in
Read More

US citizens shop differently than they choose healthcare, but the two aren't completely separate. The consumerization of healthcare means that insights from retail have some value for health marketers.

The interesting thing in the following chart is that the number of people writing reviews is growing. Before social channels only one percept of users would write material but now one in five say that writing comments on products influences their purchasing behavior.

206756

Other stories from eMarketer:

Source: eMarketer

This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.