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How social media influences shoppers


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US citizens shop differently than they choose healthcare, but the two aren't completely separate. The consumerization of healthcare means that insights from retail have some value for health marketers.

The interesting thing in the following chart is that the number of people writing reviews is growing. Before social channels only one percept of users would write material but now one in five say that writing comments on products influences their purchasing behavior.


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Source: eMarketer

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