Hootsuite had two pieces of news last week. First, an infusion of $35 million from Fidelity Investments that places the value of the company somewhere around $800 million. Second, and more interesting to marketers, the release of Hootsuite Campaigns a new tool to help social marketers create and manage campaigns and contests online.
The tools automate most of the legwork for contests and still provide the marketer with rich customization:
- Customizable fields for contest entry
- Social sharing (of course) but so far limited to Facebook and Twitter
- Connections to reporting tools such a Google Analytics
- Design customization
Source: Hootsuite Blog