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Hootsuite introduces Campaigns


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Hootsuite had two pieces of news last week. First, an infusion of $35 million from Fidelity Investments that places the value of the company somewhere around $800 million. Second, and more interesting to marketers, the release of Hootsuite Campaigns a new tool to help social marketers create and manage campaigns and contests online.


The tools automate most of the legwork for contests and still provide the marketer with rich customization:

Source: Hootsuite Blog

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