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An article written by Sermo's SVP of Marketing, Erin Fitzgerald, looks at how physicians are using social. The first interesting stat is that 88% of them are using "the internet and social media" for professional purposes. This came from a PwC post in 2017 (and we immediately wonder if it should read "the internet OR social media" -Ed.).

It also includes a chart from a report published earlier this year with a comparison of professional HCP mentions on a cardiovascular topic on both Twitter and Sermo:




Fitzgerald discusses a number of topics in the article:


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