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Google and Facebook help users discover websites

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How do users find informational websites? The top source isn’t surprising: search engines (mainly Google). The second source might come as a bit of a shock: Facebook.

The top results were:

The interesting finding here for healthcare marketers is that Facebook is so high in the rankings. It may be time to look at the world’s largest social network as a channel.

In related news, only 15% of Americans say they are not part of a social network, and 75% of Americans say they are on Facebook.

Source: Marketing Charts

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