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Facebook to make Canvas format available for organic posts


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Come June 22 you should be able to create Canvas posts for organic display along with your standard images, videos, and carousels. This isn't a huge change, Canvas format ads have been available for months, but it might have a positive impact on how the ads are used.


Image scaled from MarketingLand story

With the ability to create these posts without tying them to an ad campaign the social media teams at pharma companies and agencies can experiment with the format – and this will likely result in more of these posts being sponsored.

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Source: MarketingLand

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